Announcing the MoPub Marketplace, Real-Time Bidding For Mobile Advertising

San Francisco, Calif. (PRWEB) October 27, 2011

MoPub, the mobile advertising startup founded by former AdMob and Google employees, is today announcing the launch of MoPub Marketplace. Marketplace is the first self-service, real-time bidding platform for mobile advertising, aimed at giving publishers access to new sources of revenue through a competitive auction, while enabling them to retain complete control and transparency.

Essentially a virtual trading floor for mobile ads, MoPub Marketplace connects app publishers with ad buyers in a real-time market. Advertisers, ad agencies, and demand-side platforms are able to target audiences with greater precision as compared to traditional ad networks. The result is a more efficient market, greater ad revenues for application publishers, and happier end users.

The launch of Marketplace makes MoPub the first and only one-stop shop mobile ad server that enables publishers to monetize through direct-sold ads, cross-promotional campaigns, ad networks, and real-time bidding all in a single product. Moreover, its optimization algorithms are designed explicitly to maximize revenue for publishers across both iOS and Android devices without sacrificing the user experience. Starting today, Marketplace is open to all types of publishers, from major media publishers of mobile apps to emerging social games and long-tail developers.

Until today, publishers have had to operate their mobile ads through a black box: blindly trusting ad networks, without knowing which ads are effective and with no control over the type of ads consumers receive. This matters considerably to the top tier publishers we are working with who are concerned with brand protection as well as ad performance, said Jim Payne, CEO and co-founder of MoPub.

MoPub's open-source and flexible SDK means the over 650 publishers on MoPubs ad-serving platform will have access to complete visibility on how much revenue theyre earning per impression. MoPub Marketplace uniquely offers publishers:

MicroVenture Marketplace Raises $150,000 for Three Companies

Austin, TX (PRWEB) April 26, 2011

MicroVenture Marketplace Inc., an online investment service connecting startups seeking money with investors, funded its first three deals, raising $ 150,000 from investors in six states.

In our first deal, we raised $ 100,000 for an entertainment technology platform company from 19 investors, said Bill Clark, the founder of MicroVentures. The amount of the investments ranged from $ 2,000 to $ 25,000, and the average invested was about $ 5,000.

Founded in 2010, MicroVentures helps entrepreneurs, startups, and small businesses seeking $ 100,000 to $ 500,000 find sophisticated and accredited investors who want to invest as little as $ 1,000 to $ 10,000 per investment, through its online service.

MicroVentures peer-to-peer investment service, which is similar to crowdfunding, allows investors from all over the country to gain access to deals they otherwise wouldnt see and to invest smaller amounts.

"I love the excitement of angel investing but the amount of time and money needed to become a successful investor was too much for my taste, said Peter Renton, who took part in the first deal.

MicroVentures solves both the time and money piece for me, said Renton, who runs the Social Lending Network blog. With low minimum investments as well as their strict due diligence before taking on a company, MicroVentures makes the entire process easier."

Investors in the first three deals came from, Arizona, Colorado, Florida, Illinois, Michigan, and Texas, Clark said. In the two other deals MicroVentures made introductions that facilitated a $ 25,000 deal for a B2B data/marketing company and a $ 25,000 investment in a venture fund.

Contact: Bill Clark, MicroVentures, 512-461-3686 or bill(dot)clark(at)microventures(dot)com

About MicroVenture Marketplace

Based in Austin, TX, MicroVenture Marketplace Inc.s capital model allows investors to fund startup opportunities not typically available outside a traditional venture capital structure. Using its online peer-to-peer investment service, MicroVentures creates additional investment opportunities for investors looking to make smaller commitments by pooling and connecting them with entrepreneurs, startups and small businesses looking to raise money.

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